New Flowfresh Formula

  • New Flowfresh Formula is Faster and Full Of Colour

New Flowfresh Formula is Faster and Full Of Colour

09 May 2014

  • Flowcrete South Africa’s improved Flowfresh formula makes hygienic floor installations easier.
  • Flowfresh floor remains resilient in even the most demanding settings.
  • The new formula also has a positive effect on the floor’s brightness.

Flowcrete South Africa’s improved Flowfresh formula makes hygienic floor installations easier and more eye-catching than ever.

Implementing the innovative clean floor concept Flowfresh is now even more rewarding than before thanks to a formula change that simplifies the logistics of use whilst adding extra vibrancy to the colours.

Flowfresh combines a high quality base with the natural cleaning power of Polygiene® to deliver a floor for environments that need to meet the highest possible level of hygiene. Up to 99.9% of surface bacteria are eliminated by the antimicrobial agent that is diffused throughout the mixture.

Delivering strength and durability, a Flowfresh floor remains resilient in even the most demanding settings, minimising failure risks and facilitating cleanliness throughout the products life.

By making a critical change to the formula’s pigment component, this market leading flooring solution has more benefits to the end user than ever before. One of the main advantages is that there is now a wider range of colours giving the client more options and greater customer satisfaction.

The new formula also has a positive effect on the floor’s brightness - and brighter floors are safer floors, which is especially important in areas where worker safety is paramount. Colour stability is another benefit, which means the floor’s colour will stay crisper and vivid for much longer when compared to similar products on the market.

Clients will get a faster service, as this innovative formulation has cut down on lead times, speeding up the Flowfresh installation process, in two important ways.

The new pigment formula is classified as a Non-Dangerous Goods, meaning it can be transported with less hassle. Reducing the red tape to ship by road, sea or air, combined with being easier to store closer to clients, quickens the response from storeroom to construction site.

Craig Blitenthall, Managing Director of Flowcrete South Africa, said: “We’ve launched the new and improved Flowfresh product by taking it on a road show around the country. Throughout April and May we’ve hosted workshops in Durban, Cape Town and Johannesburg, introducing clients to the updated system and providing training on its application.”

Flowcrete South Africa’s developments don’t stop with Flowfresh, as it is also introducing Metallic Expressions – a unique decorative flooring system that creates one-of-a-kind artistic floors with a striking galvanised metallic effect.

This solution provides commercial locations with the opportunity to make a dramatic style statement with a floor that not only looks fantastic but which will also be able to withstand on-site demands such as constant foot traffic and spillages whilst maintaining a hygienic, easy-to-clean surface.


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Notes to Editors

Flowcrete Africa has offices in Durban, Johannesburg, Cape Town and Nairobi and is one of the five divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +27 31 461 3411.

Or visit us on the web at

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