Ten Years of Growth

  • Flowcrete South Africa Marks Ten Years of Growth

Flowcrete South Africa Marks Ten Years of Growth

11 Jun 2014

  • Flowcrete South Africa celebrates ten years of trading.
  • The story of Flowcrete South Africa is one of fast paced progress.
  • The celebration was attended by all the company’s staff.

Flowcrete South Africa celebrated ten years of trading, expansion and success in the specialist flooring industry this month with an elegant evening of fine dining at the Moses Mabhida Stadium in Durban.

The resin flooring company has grown from its humble beginnings in 2004, when it was just a small facility in Pinetown Durban, to its current position as a continental supplier of epoxy and polyurethane flooring systems with multiple factories and offices across South Africa.

On the night of the celebration, which was attended by all the company’s staff, Flowcrete South Africa’s Managing Director Craig Blitenthall recognised the hard work that had gone into developing the company:

“Flowcrete South Africa is proud to have grown into the successful business we are today. Through dedication, determination and having a solid team leading the company, Flowcrete South Africa has become a definite leader in the industry. We will continue to evolve, innovate and lead the way for many more years to come.”

The story of Flowcrete South Africa is one of fast paced progress. It quickly made inroads into the national market by acquiring Ivory Industrials in January 2005, a chemical company that manufactures epoxy and synthetic resin based screeds, linings, grouts and wearing lines.

The larger facilities that Ivory Industrials brought with it allowed for rapid growth and Flowcrete South Africa quickly developed a strong reputation in both Durban and Johannesburg’s construction sectors.

2008 marked several significant landmarks for the still young floor manufacturing specialists. Firstly it saw an expansion into the Western Cape market with a new Flowcrete South Africa sales office being opened in Cape Town. This meant that the company was a force to be reckoned with, as it was now covering all the major areas of South Africa.

Being part of Flowcrete Group, Flowcrete South Africa joined the rest of the global network when they were acquired by the RPM Group in 2008. This acquisition meant that the South African business gained a larger network of suppliers and increased its support base, which helped it to achieve more of the local market share.

This exceptional progress in such a short period of time means that today Flowcrete South Africa has large manufacturing facilities and sales offices in Durban and Johannesburg as well as a new warehouse and sales facility in Cape Town. It is also able to supply construction projects across Africa and increasing its continental footprint remains a key focus point for the business.


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Notes to Editors

Flowcrete Africa has offices in Durban, Johannesburg, Cape Town and Nairobi and is one of the five divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +27 31 461 3411.

Or visit us on the web at www.flowcretesa.co.za.

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