Craig Blitenthall Takes The Reins

  • Craig Blitenthall Takes The Reins At Flowcrete SA

Craig Blitenthall Takes The Reins At Flowcrete SA

25 Jan 2013

  • Craig Blitenthall has been appointed as Managing Director.
  • Craig has a working strategy currently in place in order to take Flowcrete SA to the next level.
  • Blitenthall has gained valuable international experience.
  • Locally improvements are being made at each of the sites in SA.
  • The Johannesburg site has acquired new machinery.

With the New Year Flowcrete SA welcomed on board the familiar face of Craig Blitenthall who has been appointed as their new Managing Director. Craig is no stranger to the South African business having previously been the Sales Director for 2 years prior to joining the Flowcrete International business in the Middle East.

Since Craig knows the Flowcrete organization and understands the South African market he was the best choice to fill the role. Having spent the last few years in the Middle East Craig has gained valuable international experience that will add tremendous value to Flowcrete SA. With him he also brings International best practices that are already being implemented into the business.

Craig has a working strategy currently in place in order to take Flowcrete SA to the next level in terms of growth and market share. He will be focusing on aggressive expansion into Africa and exploring that market extensively. Flowcrete SA currently has representation in seven countries in Africa; the plan is to increase this number to 13 in the next two years. Thus creating an impressive African footprint for the Flowcrete Group as a whole.

Locally improvements are being made at each of the sites in SA. The Durban site is expanding with extra warehouse and production space. A need for additional resources has been identified as part of the expansion plan which will come into effect in the coming months. The Johannesburg site has acquired new machinery that also fulfills part of the increased production planned.

The Flowcrete Group has always based its values on integrity, respect and investing in their people, products and services. These basic core values will continue to be a driving factor of the Flowcrete SA business.


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Notes to Editors

Flowcrete Africa has offices in Durban, Johannesburg, Cape Town and Nairobi and is one of the five divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +27 31 461 3411.

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